Presentation
Why study for an MSc in communication and audiovisual production?
Studying for an MSc in communication and audiovisual production means learning everything there is to know about production, post-production, funding, and distribution, whether in France or abroad. It also means becoming a skilled professional in an industry that is constantly evolving, mastering every aspect of audiovisual production… from project conception to project completion.
An overview of Excelia’s MSc in Digital Communication & Audiovisual Production
If you are looking to become an expert in digital communication and audiovisual production, then join Excelia’s Master of Science, delivered in partnership with the ISCPA*, to develop valuable skills in brand communication strategies, specifically in the film and audiovisual sector.
* The No.1 French higher education establishment specialising in media studies
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LanguageFrench
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QualificationMaster (5 years of higher education) Double degree (5 years of higher education)
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Location
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Tuition Fees
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In shortProduction, Distribution, Audiovisual, Communication
Formations
5 reasons to choose the MSc in Digital Communication & Audiovisual Production
A recognised qualification
This MSc is equivalent to 5 years of higher education; it is State-accredited and results in RNCP professional certification (Level 7), providing solid academic recognition that will be invaluable to your future career.
Real-life professional projects
Benefit from a work-study track in Year 1 and Year 2, enabling you to gain valuable hands-on experience in a company.
Expertise in audiovisual communication
Enjoy specialised lessons in audiovisual communication, design, and production to become an expert in these constantly evolving domains.
Lessons delivered by industry professionals
Draw on the knowledge and experience of leading professionals in the field of digital communication, who will share their insights and expertise.
Stimulating projects in a supportive and dynamic environment
Work on creative challenges and consultancy projects, whilst evolving within a small and friendly year group, encouraging interaction and providing a personalised approach to learning.
Programme structure
Programme content includes…
- Audiovisual Communication Strategy
- Audiovisual Production
- Content Design
- Project Management
- Post-Production
- Digital Marketing & Distribution
- Artificial Intelligence
- Internal & Corporate Communication
- CSR & Responsible Communication
- Cultural Entrepreneurship
Companies that already work with our Exceliens
Fashion & luxury - Technology and e-shops - Sports
Rankings
1st
Communication school where the students are the happiest (2024 HappyAtSchool ranking)
FAQs
- What is the MSc in Digital Communication & Audiovisual Production?
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Excelia’s MSc is a postgraduate programme, equivalent to 5 years of higher education, which prepares you to become a communication professional specialising in the film and audiovisual sector. The programme combines skills in communication strategy with the necessary technical and practical knowledge to become an expert in audiovisual production.
- What are the career opportunities after this MSc?
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With this qualification, you will be able to take up positions such as Audiovisual Production Manager, Audiovisual Project Manager, Audiovisual Communication Specialist, Audiovisual Partnership Manager or even Audiovisual Production Director. The skills acquired during the programme are sought after in today’s job market, as they are highly relevant to both the current and future challenges facing the audiovisual sector.
- What are the admissions requirements for this MSc offered by Excelia Communication School?
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To join this Master of Science, you need to have already validated 3 years of higher education and our selection panel must successfully assess your application (CV, cover letter, and academic transcripts). If you are applying for several different programmes, we recommend that you personalise each application to increase your chances of being accepted.
- How are the lessons and projects organised on the Master of Science in Digital Communication & Audiovisual Production?
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Lessons are given by industry professionals and experts, combining theory and practice. You will participate in a number of hands-on projects and challenges (Consultancy Project, Influence & Media Challenge, Strategy & Design Project, Audiovisual Direction & Production Challenge, Agency Challenge, 360° Communication Project) where real companies present their specific issues and challenges, for which you will be expected to put forward solutions. These experiences are a perfect opportunity to apply your knowledge in real-life situations.
In addition, as you will be studying on a work-study track, you will benefit from periods of immersion in a company. - Will Excelia Communication School help me to secure a work-study placement or internship?
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Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre coaches to benefit from advice on your CV, cover letter, LinkedIn profile, etc.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our information Webinars on work-study.
- What are the advantages of studying for an MSc at Excelia Communication School?
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By deciding to study at Excelia Communication School, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations (EQUIS, AACSB, AMBA). Excelia offers a unique teaching approach that places the emphasis on hands-on learning and professional work experience. Its campuses in La Rochelle, Tours and Orleans, along with its Niort off-site study location, offer exceptional living environments for learners, guaranteeing a studious and convivial atmosphere.
Lessons
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Year 1
The fundamentals of 360° Communication… from design to management -
Year 1 is common to all MSc programmes at Excelia Communication School.
You will learn and apply the knowledge and skills that are essential for a 360º Communication Director: team management, budget management, communication strategy, partnership management, digital marketing, content design, influence marketing, and the new realities of communication.
CONTENT DESIGN- Editorial content
- Visual culture and design
- Artificial Intelligence in communication
HUMANITIES & SOCIAL SCIENCES
- Economics & Politics
- Introduction to Sustainable Development and Corporate Social Responsibility
- Neuroscience
- Document research techniques
- Sociology of communication and the media
SOCIAL MEDIA & INFLUENCE MARKETING
- Influencers and influence channels
- Content marketing and omnichannel strategies
COMMUNICATION STRATEGIES
- Media relations
- Surveys, public opinion, and trend monitoring
- Brand strategy and narrative content
- Event strategy
PROFESSIONAL SKILLS
- Skills assessment workshop
- English for professional project
- Public speaking and oratory skills
PROFESSIONAL EXPERIENCES
- Work-study placement
- GDPR workshop
- Visual Design workshop
- Consultancy Project
- Influence & Media Challenge
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
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Year 2
From project conception to audiovisual production -
In Year 2, you will work on specific projects whilst specialising in audiovisual. You will master all aspects of audiovisual production, from initial project conception to its financing and final production.
PROFESSIONAL SKILLS
- Introduction to Sustainable Development & Corporate Social Responsibility
- Research methodology
- Personal branding
DISTRIBUTION AND SPECIALIST PRODUCTION SKILLS
- Distribution and funding
HISTORY AND ANALYSIS OF VISUAL CONTENT
- Sociology of audiences and philosophy of visual images
- History of cinema and audiovisual media
NEW REALITIES IN COMMUNICATION
- Critical Thinking and new Internets
THE AUDIOVISUAL PRODUCTION INDUSTRY
- Cultural entrepreneurship
- Production of cinematographic works and digital creation
- Creative and cultural industries
360° COMMUNICATION STRATEGY
- Internal and corporate communication
- Managing a communication team
- Managing a communication agency
- 360° Strategy Project
- CSR and responsible communication
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
All you need to know about languages, assessment, lessons and your teachers
Languages:
- French Track
- Lessons in applied English
Assessment:
Types of evaluation
- Continuous assessment
Throughout the year, you will work on group or individual projects, which will be marked by your teachers. - End-of-semester exams
These take the form of a written or digital exam - Project-based learning
Certain course modules will be assessed as part of an interdisciplinary project
Types of lessons:
You will study the theory in the classroom and benefit from tutorials and professional challenges allowing you to put what you have learned into practice.
Programme duration: 815 hours over 24 months
Your teachers:
The teaching Faculty of the MSc in Digital Communication & Audiovisual Production is made up of industry professionals, recognised for their strong expertise in these fields.
Experiences
Influence & Media Challenge
Acting as consultants, learners tackle a real-life business issue, putting forward a communication strategy and developing the appropriate multimedia support material.
Consultancy Project
Over the course of several days, learners become expert communication consultants, working alongside a company in a fast-paced environment.
Audiovisual Direction & Production Challenge
Working in a team, learners take part in a business game to tackle specific business issues relating to the direction and production of an audiovisual project.
Agency Challenge
Operating as fictitious communication agencies, learners compete in teams to solve a particular communication and design challenge.
Careers
Job opportunities after a Master of Science in communication and audiovisual production
Whilst all companies have specific needs depending on their strategy, their target audience or identity, they do not necessarily use the same methods. That is why there is such a variety of career opportunities in digital communication.
Below is a non-exhaustive list of professions in which you are likely to thrive.
Types of careers after studying for Excelia’s MSc in Digital Communication & Audiovisual Production
- Audiovisual Production Director
- Digital Communication Manager
- Video Content Designer
- Digital Project Manager
- Digital Marketing Manager
- Video Editor / Audiovisual Editor
- Multimedia Content Developer
- Digital Design Director
- Audiovisual Communication Consultant
EXPLORE THE DIFFERENT PROFESSIONS IN COMMUNICATION
DISCOVER THE MOST PROMISING DIGITAL CAREERS
Skills acquired during the MSc in Digital Communication & Audiovisual Production
- Audiovisual Communication Strategy: Developing and implementing communication strategies specifically in the film and audiovisual sectors for a variety of brands and projects.
- Audiovisual Production: All stages of audiovisual production, from initial conception to final production, including managing the financing and distribution of projects.
- Content Design: Content design skills for video, audio and multimedia projects, using advanced tools and techniques to produce captivating and engaging content.
- Project Management: Coordination and management of audiovisual communication and production projects, ensuring that deadlines, budgets, and quality objectives are met.
- Post-Production: Editing techniques to ensure the quality of audiovisual production, factoring in all design and technical requirements.
- Digital Marketing and Distribution: Digital marketing strategies incorporating audiovisual content in order to maximise the visibility and impact of campaigns on the various digital platforms.
- New Technologies: Incorporating emerging technologies such as Artificial Intelligence, Augmented Reality and Web3 into communication and audiovisual production projects.
- Internal and Corporate Communication: Mastering the necessary techniques of internal communication to manage teams and projects within a communication agency or production department.
- CSR and Responsible Communication: How to integrate the principles of Corporate Social Responsibility (CSR) into communication strategies to promote responsible and ethical practices.
- Cultural Entrepreneurship: Acquiring entrepreneurial skills in the cultural and creative sector to launch and manage independent audiovisual projects or start-ups in this field.
Tuition fees
Tuition Fees 2024-2025
STUDENTS FROM WITHIN THE EUROPEAN UNION*
WORK-STUDY TRACK
For the contrat de professionnalisation and contrat d'apprentissage, tuition fees are paid by the host company from the date the contract is signed.
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden
STUDENTS FROM OUTSIDE THE EUROPEAN UNION
WORK-STUDY TRACK
For the contrat de professionnalisation and contrat d'apprentissage, tuition fees are paid by the host company from the date the contract is signed.
Admission
Applications for 12 or 24 months
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50
Applications for 12 or 24 months
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50