Presentation
An overview of Excelia’s Bachelor in communication
This 3-year study programme immerses you in the world of communication strategy, exploring the latest digital trends, social media management, graphic design, as well as audiovisual and multimedia content design. Right from Year 1, you'll be working on real-life projects alongside leading professionals, and in Year 3, you can specialise in 360º Communication or Visual Design. This programme is the first Bachelor in Communication in France to be awarded a State VISA!
Why choose a Bachelor in communication?
Choosing the Bachelor in Digital Communication & Strategy means opting for a wide-ranging programme that combines theory and practice directly linked to communication. This multidisciplinary programme will enable you to develop a sound understanding of communication, a key skill for successful integration into the world of work.
By studying communication, you will discover and explore the different channels for getting your message across. You'll learn to tailor your message to the media being used and the audience you're targeting. In short, the Bachelor in communication is the ideal programme if you want to become an expert in digital communication and strategy!
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LanguageFrench
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QualificationBachelor (3 years of higher education)
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Location
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Tuition Fees
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In shortCommunication Strategy, Web Design, Digital Design, Artificial Intelligence, Social Media, 360° Communication
Formations
5 reasons to choose the Bachelor in communication
Benefit from academic excellence with State recognition
Join a communication school that is the first to have its Bachelor awarded a VISA by the French Ministry of Higher Education. Excelia is among the TOP 10 best schools in France, guaranteeing you an excellent education.
Develop highly sought-after professional skills
Benefit from the expertise and guidance of specialists such as Agency Directors, Designers, Social Media Managers, and Art Directors. Learn directly in the workplace through valuable internships and work-study tracks.
Prepare for the professions of tomorrow
Master the challenges of responsible digital communication and drive the digital and environmental transformation. Acquire industry-linked micro credentials to prepare yourself for evolving professions.
Enjoy an immersive, hands-on learning experience
In collaboration with companies, take part in business challenges every year through Excelia Digital Studio (agency competitions, Hackathons, etc.). Perfect your English thanks to international immersion through internships and projects abroad (up to 10 months over 3 years), as well as a semester of expatriation. Get involved in humanitarian and environmental projects.
Develop an extensive business and personal network
Study alongside learners of 80 different nationalities, get involved in exciting projects thanks to our clubs and associations, and forge strong links within a friendly professional network that will assist you both during and after your studies.
Programme structure
Skills acquired during the programme
- Digital Communication Strategy
- Content Creation
- Community Management
- Graphic Design
- Project Management
- Artificial Intelligence
- Data Analysis & SEO
- Ethics & Sustainable Development
Companies that already work with our Exceliens
Fashion & luxury - Technologie et e-commerce - Sports
Rankings
1st
State-certified Bachelor in communication in France
7th
Bachelor in the category ‘Communication and Media’, out of 30 programmes ranked (Eduniversal 2024)
No.1
communication school where the students are the happiest (2024 HappyAtSchool ranking)
FAQs
- What is Excelia’s Bachelor in Digital Communication & Strategy
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Excelia’s Bachelor in Digital Communication & Strategy is a 3-year post-High school programme with an innovative teaching approach that prepares you for careers in digital communication and marketing. You will develop skills in digital strategy, multimedia content creation, project management and much more! This programme will help you stand out from the crowd through hands-on, immersive professional experiences in the world of digital design.
- What are the career opportunities after this Bachelor in communication?
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With this qualification to your name, you can go on to exciting careers in community management, digital project management, media management, communication management, and social media management, to name but a few. Our graduates are highly sought after for their creativity, versatility, and capacity for innovation. Thanks to internships and field projects, you will be ready to meet the challenges of the job market!
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What are the admissions requirements for this programme in digital strategy?
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To join our Bachelor programme, you need to have a high-school qualification (or international equivalent) and pass the entrance test: application and interview. You can also directly join the programme in Year 2 or Year 3 if you have successfully validated 1 or 2 years, respectively, of higher education. We are looking for motivated, creative people with a passion for digital technology and communication.
- How are the lessons and internships organised on the Bachelor in Digital Communication & Strategy?
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The lessons, given by industry professionals and experts in communication and entrepreneurship, combine theory and practice. During the programme, you will carry out internships (3 months in Year 1, 4 months in Year 2) and take part in field projects, enabling you to put your skills into practice and build your professional network. These experiences will give you all need to succeed in your future career.
- Will I have an opportunity to go abroad?
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Yes, Excelia Communication School strongly encourages international mobility! If you wish, you can spend a semester abroad or undertake an internship overseas thanks to our many partnerships with universities and companies around the world…. the perfect way to enrich your studies, discover new cultures, and broaden your professional horizons.!
- What are the advantages of studying at Excelia Communication School?
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By deciding to study at Excelia, you will be joining one of France’s leading higher education groups, renowned for its academic excellence and international accreditations (EQUIS, AACSB, AMBA). Excelia offers a unique teaching approach that places the emphasis on hands-on experience and learning by doing. The La Rochelle, Tours and Orleans campuses, along with the Niort off-site study location offer exceptional living environments for learners, guaranteeing a studious and convivial atmosphere.
Specialisations
Visual Design
La Rochelle- Courses - Year 2
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- Graphic design projects using InDesign, Photoshop and Illustrator
- Interface design using Figma, WordPress and HTML/CSS integration
- UX Design and 2D animation using After Effects
- Storytelling analysis and design for a communication project in line with user experience, using knowledge of visual culture and new realities (AI, Virtual Reality, Web3), and ensuring compliance with the GDPR and other legal obligations
- Creation of photographic project and audiovisual project + promoting them on social media; e-Commerce project development using No-code and UX design tools + using SEO techniques for referencing
- Courses - Year 3 - Work-study
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Visual design
- Generative artificial intelligence in communication
- 3D design for metaverses and mixed reality
- Graphic design (level 3)
- Web integration: HTML, CSS and PHP (level 3)
- Motion design (level 2)
- Audiovisual project
- UI Design (level 3)
- UX design (level 3)
Culture & image analysis- Visual culture and visual semiology
Languages & communication- Oral communication and public speaking
- English for contemporary issues
Project management research & methodology- Agile methods
- Research methodology in information and communication science
Social sciences & information culture- Introduction to sustainable development and social responsibility
- Preparation for TASK™ certification
Communication & marketing strategy
- Design direction
360º Communication
La Rochelle Tours- Courses - Year 2
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- Communication & Media Strategy
- Creative Copywriting & Story Design
- Psychosociology of Communication, Critical Thinking & Geopolitics
- Courses - Year 3 - Work-study
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Visual design
- Generative artificial intelligence in communication
- Design & Copywriting
Culture & image analysis- Visual culture and visual semiology
Languages and communication- Oral communication and public speaking
- English for contemporary issues
Project management research & methodology- Professional dissertation in communication (COM360)
- Agile methods
- Research methodology in information and communication science
Social sciences & information culture- Media content analysis
- Introduction to sustainable development and social responsibility
- Preparation for TASK™ certification
Communication & marketing strategy- Communication strategy and management
- Crisis communication
- Media planning
- Communication planning
- Design direction
- Social media management and influence strategies
Option 1: Graphic, web & Audi visual design- Creating an audiovisual project
- Graphic design tools
Option 2: Communication & new realities- User experience, VR, XR and communication
- Web3, AI, NFTs and communication
Lessons
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Year 1
Creative Foundation & Media Literacy -
Visual design
- Graphic design tools
- Web project with HTML and CSS
- Photographic techniques and analysis
- Designing and writing press material
- Video tools and techniques
- No-code principles and tools
- Professional copywriting
Culture & image analysis- History of art; Image analysis 1 and 2
Social sciences & information culture- The challenges of climate change: the case of water
- The Water Fresk
- Climatology, Water & Environment
- Digital Responsibility: public debate
- A look at the modern world
Excelia Digital Studio- Discovery Tour
- Collaborative Workshop
Languages & communication
- English for the professional world
- Voltaire project
- Expatriation English Test (TOEFL mock)
- English Workshop
Internships and professional projects
- SCAP
- Climacité© project
- Experiential internship report
Communication & Marketing strategy
- Digital marketing and customer relations
- Social media and influence marketing
- Information and communication science 1 and 2
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Year 2
Visual Innovation & Digital Strategy -
Visual design
- Artistic Photography, Filmmaking and Media
- e-Commerce, SEO and digital marketing services
- No-code and visual design
Culture & image analysis
- Audiovisual narratives and critical visual analysis
Business environments
- Personal branding and content creation
- Masterclass and careers
- Design portfolio
Languages & communication
- English for Digital Communication
Social sciences & information culture
- Information and communication theories
- Communication law, intellectual property and GDPR
- Water & Climate: planning for the future
- Critical thinking; technical and scientific literacy
- Digital Responsibility: web structuring
- and web eco-design
- Psychosociology of communication
Communication & Marketing strategy
- User Experience and Storytelling
- VR, Metaverse and Social Media
- Digitalising customer relations
- Communication strategy
VIEW SPECIALISATION LESSONS
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Year 3
Expertise & Specialisation -
360º Communication – available in La Rochelle and Tours
VIEW SPECIALISATION LESSONS
Visual Design - available in La Rochelle
VIEW SPECIALISATION LESSONS
Pedagogy centred on vocational experience
At Excelia Digital Communication School, we take a fresh approach to education! Whether through lessons in Event Communications, Crisis Communications, Visual Culture or Audiovisual Design, the programme goes beyond simple theory. You will very quickly be introduced to the practical side of communications and have the opportunity to experience the real world through Excelia Digital Studio, which ensures close collaboration with companies. By the end of your studies, you will not only have acquired specialist professional skills and a recognised qualification, but you will have a CV boasting a wealth of experience!
Discover our students’ work
Our educational approach is based on practical experience and design creation.
The work produced by our students is showcased in two different ways: in our gallery located in Excelia and on our digital platform EXCELIADIGITALSTUDIO
All you need to know about languages, assessment, lessons and your teacher
Languages
- French Track; possibility of a semester in English in Year 2
- Opportunity for expatriation
- 80 hours of Applied English over the 3 years
- Voltaire certification and TOEIC preparation
Assessment
Courses are assessed using a skills-based approach, with certain course modules assessed through continuous assessment and others through end-of-semester exams.
Your teachers
The teaching Faculty of the Bachelor in Digital Communication & Strategy is made up of industry professionals, recognised for their strong expertise in these fields. Their focus will be, above all, on real-life business issues.
Types of lessons
You will study the theory in the classroom and benefit from tutorials and professional challenges allowing you to put what you have learned into practice.
*La validation du titre prévoit le passage d'épreuves certifiantes, selon les modalités d'évaluation inscrites au référentiel. Pour en savoir plus cliquez sur le lien RNCP (En savoir +).
Experiences
- Workshops
- Discovery Tour
- Hum Internships: 7 months of experience (depending on chosen specialisation)acité© and Climacité© projects (2 months)
- Explore Tour, Experience Tour et Crea Tour
- Studio Week
- Agency Challenge
- Consultancy Project
- Humacité© and Climacité© projects (2 months)
- Clubs and Associations
- Personalised support and guidance from a mentor
Workshops
These workshops provide you with the opportunity to put your technical knowledge and skills into practice, and to develop your interpersonal skills whilst tackling a business challenge. The aim is to benefit from practical experience, whilst developing group cohesion and autonomy, essential for any professional career. Among others, Excelia Communication School has already collaborated with Le Chantier des Francos, Le Festival du Cinéma de La Rochelle, Bovinext, the MM Festival, 15marches, Games Partners, and La Proue.
Discovery Tour
The Discovery Tour is an opportunity to discover the world of communication and design, with company visits and discussions with industry professionals… raising your awareness of the exciting professions, vibrant industries, and inspiring artistic media that shape our region!
Hum Internships: 7 months of experience (depending on chosen specialisation)acité© and Climacité© projects (2 months)
Carrying out company-based internships, in France or abroad, is one of the compulsory parts of the Bachelor programme. By the end of your studies, you will have acquired 7 months of professional experience in addition to the 12-month work-study period in your final year.
Explore Tour, Experience Tour et Crea Tour
In Years 1 and 2, you have the opportunity to visit companies. The aim is to enable you to leave the school premises and experience a new environment, working with recognised players in the field of communication.
Studio Week
On the premises of one of our partners, you work in communication studio mode on a series of projects for local companies. In previous years, students worked in the Centre Intermondes (an impressive 19th century building used as the venue for international artists in residence) and the Maison des Écritures (another international residency venue, dedicated to all forms of contemporary creative work, from screenplays and choreography to literature and digital media), Les Cabanes Urbaines (a third place in La Rochelle), and Le Village by CA (a business incubator and network facility).
Agency Challenge
This educational initiative takes the form of a competition between fictitious communication agencies, and provides you with an opportunity to tackle a real-life issue linked to a company. In previous years, students have worked with the Stade Rochelais, La Sirène and La Rochelle Tourist Office.
Consultancy Project
This project gives you the opportunity to act as a consultant, working on a specific theme or issue for one of our partner companies. Past projects involved students developing proposals for Ullo World, Baseball TV France and AGON.
Humacité© and Climacité© projects (2 months)
In Year 2, you will undertake a social, humanitarian or civic voluntary project in an NGO or an association, either in France or abroad. This is one of the unique features of Excelia, which is committed to educating students to become responsible citizens, fully conscious of the importance of their role in society.
Clubs and Associations
You have the possibility of getting involved in one of Excelia’s 50 clubs and associations, enabling you to develop your skills and knowledge in a supportive and professionally-oriented environment. In addition, it is a great way to settle into school life and experience something unique.
Personalised support and guidance from a mentor
Throughout your studies, you will benefit from personalised support and guidance from a mentor. The school also offers workshops structured around personal development (self-awareness and self-assertion), communication tools (such as CVs and cover letters), understanding the job market, learning about different careers, and developing your professional network.
Careers
Job opportunities after a Bachelor in communication
After a Bachelor in communication, there are various opportunities open to you. Some graduates choose to go straight into the world of work, whilst others decide to continue their studies and specialise even further.
In terms of jobs, a Bachelor in communication opens the door to a wide range of careers, including Communication Manager, Community Manager, Press Attaché, Marketing Manager, etc.
Other possibilities include positions in communications agencies, where graduates can work on a variety of projects for several clients. In addition, holders of a Bachelor in communication can also work in the communication departments of companies, public institutions or associations.
Types of careers after studying at a major school of communication
Whilst all companies have specific needs depending on their strategy, their target audience or identity, they do not necessarily use the same methods. That is why there is such a variety of career opportunities in communication.
Below is a non-exhaustive list of professions in which you are likely to thrive.
After a Bachelor specialisation in 360° Communication
- Communication Manager
- Community Manager
- Digital Project Manager
- Digital Communication Manager
- Copywriter
- Media Manager
- Social Media Manager
- Events Manager
- Brand Manager
- Content Manager
After a Bachelor specialisation in Visual Design
- Digital Designer
- Graphic Designer; Communication Designer-Director
- UI/UX Designer; Interactive Designer
- Webmaster; Web Designer; Mobile Web Designer
- Video Game Designer; Multimedia Designer
- Motion Designer
- QA Tester; QA Manager; Lead QA Tester
- 3D Animator; 3D Modeller
- Multimedia Communication Designer
- Game Designer - Video Games
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Level Designer
Career opportunities in the field of New Realities
- Artificial Intelligence Consultant
- Web3 Analyst
- Decentralised Social Media Specialist
- AI Communication Manager
- AI and Web User Experience Designer
- Digital Communication Manager
- Community Manager
- Digital Project Manager
Skills acquired during the programme
The Bachelor in Digital Communication & Strategy aims to equip students with a range of skills that are essential for success in this constantly evolving field.
Skills include:
- Technical skills: Mastery of digital communication tools and platforms, knowledge of content creation software and CMS, ability to analyse data and monitor performance indicators.
- Expertise in digital strategy: Ability to develop and implement digital communication strategies, understanding of the issues involved in natural and paid SEO, ability to manage multi-channel communication campaigns.
- Copywriting skills: Ability to create content adapted to different digital media, ability to write clear and appealing messages, mastery of web writing techniques.
- Project management skills: Ability to plan and manage digital communication projects, to work as part of a team, and to coordinate external stakeholders.
- e-Commerce and Webmarketing skills: Understanding of the mechanisms of online commerce, mastery of digital marketing techniques, ability to optimise the user experience.
Continuing your studies after the Bachelor in communication
Choosing a Master programme
Pursuing a Master after a Bachelor in communication will offer you many opportunities. You will deepen your knowledge, acquire extra skills and further specialise in a specific area of communication.
A Master in communication is the equivalent of 5 years of higher education and is accessible after a 3-year qualification such as a Bachelor in communication. The programme generally lasts two years, which is divided into four semesters.
Lessons will have a strong professional focus and may be theoretical or practical. Depending on your career plans, you can choose from a variety of specialisations such as Influencing Strategy, Visual Design, Social Media, New Realities, Events Strategy, Audiovisual Production, Digital Marketing, etc.
Masters available after a Bachelor in communication
There are a number of options available to Bachelor in communication graduates who wish to pursue their studies with a Master. As the Bachelor is State-accredited and RNCP-certified, students who wish to do so can continue their studies at Master level to obtain a 5-year higher education qualification.
At Excelia, there are several MSc programmes specialising in digital communication:
MSc in Digital Communication & Influencing Strategy
MSc in Digital Communication & Visual Design
MSc in Digital Communication, Social Media & New Realities
MSc in Digital Communication & Event Strategy
MSc in Digital Communication & Audiovisual Production
Tuition Fees 2024-2025
Students from within the European Union*
- Year 1: €8,100
- Year 2: €8,100
- Year 3: €8,800
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- Year 1: €8,800
- Year 2: €8,800
- Year 3: €9,500
Work-Study Track
- Year 3: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
The above fees are provided for information purposes only and are subject to change from one year to the next.
Multiservice charge
Fee: €250
This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying
Admission
Open to students with a High School qualification (or international equivalent). Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fee: €50
Open to students with a minimum of 1 year post-High School education or international equivalent (60 ECTS). Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fee: €50
Open to students with a minimum of 2 years post-High School education or international equivalent (120 ECTS). Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice)
Application fee: €50