Presentation
Why study for an MSc in communication and design?
Studying for an MSc in communication and design means mastering the communication and visual design strategies that are essential for shaping and managing a brand image in a rapidly changing digital world. It also means becoming an expert in graphic design, developing innovative and effective visual communication campaigns that meet the needs of today’s companies.
An overview of Excelia’s MSc in Digital Communication & Visual Design
If you are looking to become an expert in digital communication and visual design then this programme will equip you with the necessary skills to master a brand’s visual identity and to create pertinent digital, graphic, and audiovisual content. In addition, you will learn how to supervise a creative team. So, join us to immerse yourself in a world where aesthetics meet strategy, and where design comes to life through the use of digital media!
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LanguageFrench
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QualificationMaster (5 years of higher education) Double qualification (5 years of higher education)
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Location
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Tuition Fees
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In shortGraphic Design, UX/UI Design, Video, 360° Communication
Formations
5 reasons to choose the MSc in Digital Communication & Visual Design
A recognised qualification
This MSc is equivalent to 5 years of higher education; it is State-accredited and results in RNCP professional certification (Level 7), providing solid academic recognition that will be invaluable to your future career.
Real-life professional projects
Benefit from a work-study track in Year 1 and Year 2, enabling you to gain valuable hands-on experience in a company.
Expertise in digital communication and design
Enjoy specialised lessons in visual design to become an expert in graphic and audiovisual design techniques, creating powerful, innovative content.
Lessons delivered by industry professionals
Draw on the knowledge and experience of leading professionals in the field of digital communication and visual design who will share their insights and expertise.
Stimulating projects in a supportive and dynamic environment
Work on creative challenges and consultancy projects, whilst evolving within a small and friendly year group, encouraging interaction and providing a personalised approach to learning.
Programme structure
Programme content includes…
- Digital Communication Strategy
- Graphic & Audiovisual Design
- UX/UI Design
- Technical and design skills
- Digital Marketing & Social Media
- Project Management
- Data Analysis & SEO
- Negotiation Techniques & Public Relations
Companies that already work with our Exceliens
Fashion & luxury - Technology and e-shop - Sports
Rankings
1st
communication school where students feel happiest (Happy at School 2024)
FAQs
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What is the MSc in Digital Communication & Visual Design?
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Excelia’s MSc is a postgraduate programme, equivalent to 5 years of higher education, which prepares you to become a 360° communication professional capable of developing and managing a brand’s visual identity. The programme combines skills in digital strategy with advanced techniques in graphic design, User Interface (UI) Design, User Experience (UX) Design and Motion Design, enabling you to create high-impact, innovative visual campaigns.
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What are the career opportunities after this MSc?
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With this qualification, you will be able to take up positions such as Digital Communication Manager, Communication Project Manager, Brand Director, Creative Director, Web Designer, and even UX/UI Interface Designer. The skills acquired during the programme are sought after in today’s job market, as they are highly relevant to both the current and future challenges in digital communication and visual design.
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What are the admissions requirements for this MSc offered by Excelia Communication School?
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To join this Master of Science, you need to have already validated 3 years of higher education and our selection panel must successfully assess your application (CV, cover letter, and academic transcripts). If you are applying for several different programmes, we recommend that you personalise each application to increase your chances of being accepted.
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How are the lessons and projects organised on the Master of Science in Digital Communication & Visual Design?
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Lessons are given by industry professionals and experts, combining theory and practice. You will participate in a number of hands-on projects and challenges (Consultancy Project, Influence & Media Challenge, Strategy & Design Project, International Design Workshop, Agency Challenge, 360° Communication Project) where real companies present their specific issues and challenges, for which you will be expected to put forward solutions. These experiences are a perfect opportunity to apply your knowledge in real-life situations.
In addition, as you will be studying on a work-study track, you will benefit from periods of immersion in a company. -
Will Excelia Communication School help me to secure a work-study placement or internship?
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Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre coaches to benefit from advice on your CV, cover letter, LinkedIn profile, etc.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our information Webinars on work-study.
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What are the advantages of studying for an MSc at Excelia Communication School?
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By deciding to study at Excelia Communication School, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations (EQUIS, AACSB, AMBA). Excelia offers a unique teaching approach that places the emphasis on hands-on learning and professional work experience. Its campuses in La Rochelle, Tours and Orleans, along with its Niort off-site study location, offer exceptional living environments for learners, guaranteeing a studious and convivial atmosphere.
Lessons
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Year 1
The fundamentals of 360° Communication… from design to management -
Year 1 is common to all MSc programmes at Excelia Communication School.
You will learn and apply the knowledge and skills that are essential for a 360º Communication Director: team management, budget management, communication strategy, partnership management, digital marketing, content design, influence marketing, and the new realities of communication.
CONTENT DESIGN- Editorial content
- Visual culture and design
- Artificial Intelligence in communication
HUMANITIES & SOCIAL SCIENCES
- Economics & Politics
- Introduction to Sustainable Development and Corporate Social Responsibility
- Neuroscience
- Document research techniques
- Sociology of communication and the media
SOCIAL MEDIA & INFLUENCE MARKETING
- Influencers and influence channels
- Content marketing and omnichannel strategies
COMMUNICATION STRATEGIES
- Media relations
- Surveys, public opinion, and trend monitoring
- Brand strategy and narrative content
- Event strategy
PROFESSIONAL SKILLS
- Skills assessment workshop
- English for professional project
- Public speaking and oratory skills
PROFESSIONAL EXPERIENCES
- Work-study placement
- GDPR workshop
- Visual Design workshop
- Consultancy Project
- Influence & Media Challenge
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
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Year 2
From design and creativity studies to becoming a veritable design professional! -
In Year 2, you will work on specific projects whilst specialising in the multimedia design. You will enhance your knowledge of digital strategy with in-depth skills in graphic, web, and audiovisual design.
PROFESSIONAL SKILLS
- Introduction to Sustainable Development & Corporate Social Responsibility
- Research methodology
- Personal branding
AUDIOVISUAL CREATION & INTERACTION DESIGN
- Audiovisual design and production
- Interaction Design & Motion Design
- UX/UI Design: conception and delivery
NEW REALITIES IN COMMUNICATION
- Critical Thinking and new Internets
VISUAL CULTURE AND GRAPHIC DESIGN
- Design Challenge
- Graphic design and visual identity
- Design Direction & Brand Content
- Aesthetics and visual design
360° COMMUNICATION STRATEGY
- Internal and corporate communication
- Managing a communication team
- Managing a communication agency
- 360° strategy project
- CSR and responsible communication
PROFESSIONAL EXPERIENCES
- Work-study placement
- Agency Challenge
- Professional Thesis
- Cybersecurity workshop
- International design workshop
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
All you need to know about languages, assessment, lessons and your teachers
Languages:
- French Track
- Lessons in applied English
Assessment:
Types of evaluation
- Continuous assessment
Throughout the year, you will work on group or individual projects, which will be marked by your teachers. - End-of-semester exams
These take the form of a written or digital exam - Project-based learning
Certain course modules will be assessed as part of an interdisciplinary project
Types of lessons:
You will study the theory in the classroom and benefit from tutorials and professional challenges allowing you to put what you have learned into practice.
Programme duration: 815 hours over 24 months
Your teachers:
The teaching Faculty of the MSc in Digital Communication & Visual Design is made up of industry professionals, recognised for their strong expertise in these fields
Experiences
Influence & Media Challenge
Acting as consultants, learners tackle a real-life business issue, putting forward a communication strategy and developing the appropriate multimedia resources.
Consultancy Project
Over the course of several days, learners become expert communication consultants, working alongside a company in a fast-paced environment.
Design Challenge
Taking the form of a business game, learners work in teams to solve real-life business issues relating to the creation of new products and services.
Agency Challenge
Operating as fictitious communication agencies, learners compete in teams to solve a particular communication and design issue.
Careers
Job opportunities after a Master of Science in communication and visual design
Whilst all companies have specific needs depending on their strategy, their target audience or identity, they do not necessarily use the same methods. That is why there is such a variety of career opportunities in digital communication.
Below is a non-exhaustive list of professions in which you are likely to thrive.
Types of careers after studying for an MSc in Digital Communication & Visual Design
● Communication Director
● Design Director
● Visual Communication Agency Director
● Event Communication Director
● Community Manager
● Social Media Manager
● Brand Content Manager
● Content Designer
● Influencer
● Video Marketing Strategist
● Editorial & Digital Communication Manager
● Web Communication Project Manager
● Marketing & Communication Director
EXPLORE THE DIFFERENT PROFESSIONS IN COMMUNICATION
DISCOVER THE MOST PROMISING DIGITAL CAREERS
Skills acquired during the MSc in Digital Communication & Event Strategy
- Digital Communication Strategy: Developing and implementing communication strategies for brands, leveraging the latest digital trends and technologies.
- Graphic and Audiovisual Design: Mastering the latest tools in visual design (Photoshop, InDesign, etc.), video content creation and interactive design to produce compelling and effective communication support material.
- Digital Marketing & Social Media: Developing digital marketing campaigns and managing social media platforms to maximise brand visibility and engagement.
- UX/UI Design: Designing intuitive and attractive user experiences, working on the interface and overall user experience of websites and applications.
- Project Management: Supervising and coordinating communication and design projects, ensuring that deadlines, budgets, and quality objectives are met.
- Data Analysis & SEO: Using analytical tools to assess the effectiveness of communication strategies and optimising the referencing of digital content.
- Negotiation & Public Relations: Managing relations with stakeholders, negotiating effectively with clients and partners, and promoting a positive image for the organisation.
- Technical & Creative Skills: Developing skills in Motion Design, Web Design and other specialist techniques to create innovative and effective content.
Tuition Fees
Tuition Fees 2024-2025
Students from within the European Union*
- 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
Admission
Applications for Classic Track - 12 or 24 months
The Classic Track is open to students with a minimum of 3 years of post-High School education or international equivalent.
The Classic Track is a 12 or 24 months full-time programme.
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50
Applications for Classic Track - 12 or 24 months
The Classic Track is open to students with a minimum of 3 years of post-High School education or international equivalent.
The Classic Track is a 12 or 24 months full-time programme.
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50