Project Management and Web Analytics

Mastering the art of managing and optimising digital campaigns

What are project management and web analytics in communication?

Discover the different approaches to project management and web analytics in communication, essential for effectively managing all your campaigns and optimising your online performance. Each method offers specific advantages, be it for monitoring a project in a structured way or analysing the behaviour of your audience in real time

Sequential Project Management

A step-by-step approach where everything is planned well in advance… ideal for major campaigns with strict deadlines and budgets

Agile Project Management

A highly flexible and incremental approach that adapts to feedback and changes… perfect for digital projects that necessitate responsiveness

Quantitative Web Analytics

Everything is measured in figures, such as the number of visitors, click rates, conversion rates, to find out how successful a campaign is

Qualitative Web Analytics

Raw data on user behaviour (heat maps, surveys, rage clicking, aimless wandering) is examined in order to understand how users interact with online content

Predictive Analytics

Statistical models and data analysis are used in conjunction with machine learning to forecast future trends enabling communication strategies to be adapted accordingly

Key skills

Planning & Organisation
Analytical Skills
Adaptability & Flexibility
Expertise in Tools and Platforms

Our programmes

  • Bachelor in Digital Communication & Strategy
    Undergraduate
    Bachelor (3 years of higher education)
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  • Master of Science (MSc) in Digital Communications and Influencing Strategy
    Postgraduate
    Master (5 years of higher education)
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  • Master of Science (MSc) in Digital Communication & Visual Design
    Postgraduate
    Master (5 years of higher education)
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  • Master of Science (MSc) in Digital Communication, Social Media & New Realities
    Postgraduate
    Master (5 years of higher education)
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Career opportunities

Communication Consultant
Communication Consultant
Degree Master (5 years of higher education)
Advise and support companies in the development of their communication strategies so as to maximise impact and visibility.
Advertising Manager
Advertising Manager
Degree Master (5 years of higher education)
Design and manage innovative, high-impact advertising campaigns, engaging the audience and raising the profile of client brands.
UX Designer
UX Designer
Degree Master (5 years of higher education)
Improve the user experience by creating intuitive and engaging interfaces that meet user needs and expectations.
Digital Project Manager
Digital Project Manager
Degree Bachelor (3 years of higher education)
Lead ambitious digital projects, from conception to completion, coordinating the teams and resources needed to achieve the defined objectives.
Traffic Manager
Traffic Manager
Degree Bachelor (3 years of higher education)
Optimise the flow of traffic to websites and digital platforms using effective SEO and online advertising strategies.

Challenges and opportunities in the project management and web analytics sector

Rapid technological change
Tools and platforms are continually changing… to stay at the cutting edge, you need to constantly adapt.
Data management
Collecting and analysing a mountain of data is not a simple task… it calls for specialist technical skills.
Meeting deadlines and budgets
Delivering projects on time and within budget is a constant challenge.
Precision and personalisation
With web analytics, you can obtain precise insights to personalise your campaigns and target your audiences effectively.
Technological innovation
Advances in AI and predictive analytics are opening up new possibilities for planning and optimising your campaigns.
Growth of the digital sector
The increase in investment in digital technology and communication means that there is a wide range of job vacancies and career development opportunities.

Ready to master the art of managing and optimising digital campaigns and projects?

Then join us to make your ambitions a reality!