What is a communication strategy?
A communication strategy is a kind of ‘roadmap’ to help organisations achieve their objectives without getting lost along the way! Essentially, it involves a mix of techniques and methods for conveying clear, relevant, and compelling messages to target audiences. Whether you use traditional media or digital platforms, a well-thought-out strategy can be a real game-changer and boost your brand image!
Different types of communication strategies
Discover the different communication strategies to enable a company to differentiate itself, engage target audiences and remain competitive in a constantly changing environment. From digital communication to crisis management, each strategy plays an important role in strengthening brand image and achieving business objectives. Here’s an overview of the main concepts!
Digital communication strategy
Dive into the world of social media, launch high-impact email campaigns, and boost your SEO/SEM to ensure you are visible online and build a loyal following… the key is to be wherever your audience is!
Brand communication strategy
Create a striking visual identity, uphold your company’s values, and work with influencers to spread the word about your brand
Crisis communication strategy
Prepare an effective crisis management plan, train your spokespeople in media relations, and monitor social media so you can react quickly
Internal communication strategy
Use your Intranet, send out newsletters, hold regular meetings, and set up reward programmes to ensure that your teams are always well aligned and motivated… good internal communication is the glue that holds your company together!
CSR (Corporate Social Responsibility) communication strategy
Showcase your company’s environmental and social initiatives, demonstrate transparency about your actions and impacts, and engage with stakeholders through regular reporting and special events… demonstrate your company’s commitment to building a better world
