Social Media

The world of Social Media… all you need to know to become an industry professional

What is social media?

Social media is your digital playground! These online platforms let you create, share, and exchange content. They include Facebook, Instagram, Twitter, TikTok and LinkedIn, to name but a few. These tools have become indispensable for companies looking to engage their audiences, strengthen their brand image, and attract new customers.

Social media sites

Facebook, Instagram, Twitter… the all-important places to connect and share a variety of content such as text, photos, and videos.

Professional sites

LinkedIn… the playground for professionals, where you can network and search for career opportunities.

Media sharing platforms

YouTube, TikTok… share content and explore popular ‘viral’ videos.

Forums and online communities

Reddit, Quora… ask questions, share knowledge and join in fascinating discussions.

Blogs and microblogs

WordPress, Tumblr… the ideal platforms for publishing articles, opinions, and personal thoughts

Key skills

Production of Written Content, Photos and Videos
Data Analysis
Community Management & Engagement
Paid Advertising Campaigns

Our programmes

  • Bachelor in Digital Communication & Strategy
    Undergraduate
    Bachelor (3 years of higher education)
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  • Master of Science (MSc) in Digital Communication & Influencing Strategy
    Postgraduate
    Master (5 years of higher education)
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  • Master of Science (MSc) in Digital Communication, Social Media & New Realities
    Postgraduate
    Master (5 years of higher education)
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Community Manager
Community Manager
Degree Bachelor (3 years of higher education)
Lead and engage online communities, creating compelling content and interacting with followers to strengthen a brand’s digital presence.
Content Manager
Content Manager
Degree Master (5 years of higher education)
Develop and manage powerful content strategies, producing articles, videos, and posts that engage the audience and create loyalty.
Event Project Manager
Event Project Manager
Degree Master (5 years of higher education)
Design and manage online and offline events, using social media to maximise engagement and visibility, whilst creating interactive experiences for participants
Press & Public Relations Officer
Press & Public Relations Officer
Degree Bachelor (3 years of higher education)
Nurture and maintain positive relations with the media and the public, managing the corporate image and disseminating key
Internal Communications Manager
Internal Communications Manager
Degree Master (5 years of higher education)
Strengthen cohesion within a company by developing and implementing effective and engaging internal communications strategies

Challenges and opportunities in the social media sector

Continuous evolution
Algorithms and trends are constantly changing, so it’s crucial to keep your finger on the pulse and be able to adapt quickly.
Crisis management
Master the art of dealing with bad buzz and online criticism.
Market saturation
Develop your own distinctive content to stand out in a sea of online information.
Technological innovation
Use the latest technologies, such as AI, to boost your campaigns and stay ahead of the game.

Interested in discovering the mysteries of social media and mastering the art of communicating and networking online?

Then join us at Excelia Communication School!