Presentation
Why study for an MSc in communication and influence marketing?
Studying for an MSc in communication and influence marketing means mastering communication and influence marketing strategies that are essential for shaping and managing brand identity in an ever-changing digital world. It offers in-depth expertise in developing innovative and effective campaigns on social media to meet the needs of today’s companies.
An overview of Excelia’s MSc in Digital Communication & Influencing Strategy
Excelia’s MSc in Digital Communication & Influencing Strategy, delivered in partnership with the ISCPA*, has been designed to train you to become an expert in communication and influence techniques. Through this postgraduate programme, equivalent to 5 years of higher education, you will develop skills in communication management, e-reputation and influencer relations. The programme is carried out on a work-study track, with real-life projects and valuable practical work experience. You will learn about brand strategy and crisis management, whilst mastering the latest digital tools, preparing you for a wide range of careers in communication.
* The No.1 French higher education establishment specialising in media studies
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LanguageFrench
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QualificationMaster (5 years of higher education) Double qualification (5 years of higher education)
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Tuition Fees
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In shortSocial Media, Management, Strategies, 360° Communication
Formations
Reasons to choose the MSc in Digital Communication & Influencing Strategy
A recognised qualification
This MSc is equivalent to 5 years of higher education; it is State-accredited, resulting in RNCP professional certification (Level 7), and is delivered in partnership with the ISCPA - the No. 1 French higher education establishment specialising in media studies.
Real-life professional projects
As part of the programme, you will work on interdisciplinary group projects, with opportunities for professional experience working as a consultant or as a communication agency director. In addition, as the programme is carried out on a work-study track, you will benefit from 12 to 24 months of work experience in a company.
Expertise in digital communication and influencing strategy
Enjoy specialised lessons in digital communication and influence marketing to become an expert in these constantly evolving domains. Master the art of creating and managing influential and innovative communication campaigns that captivate audiences and strengthen brand image.
An extensive network of partner companies
Excelia Communication School works with many prestigious companies, offering its students some truly unique opportunities. You will benefit from personalised support in your search for a work-study placement, whilst developing your professional network right from the moment you start your studies.
A solid foundation for the professions of tomorrow
Explore the new realities of communication and design (Artificial Intelligence, Virtual Reality, Web3, No-code, etc.) and obtain micro credentials to validate your skills, thereby enhancing your employability.
Programme structure
Programme content includes…
- Communication Strategy
- Project Management
- Content Design
- Public Relations
- Digital Marketing
- Data Analysis
- Crisis Communication
- Negotiation & Influence Marketing
- New Technologies
- Leadership & Management
Companies that already work with our Exceliens
Fashion & luxury - Technology and e-shops - Sports
Rankings
1st
communication school where students feel happiest (Happy at School 2024)
FAQs
- What is the MSc in Digital Communication & Influencing Strategy at Excelia Communication School?
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Excelia’s MSc is a postgraduate programme, equivalent to 5 years of higher education, which prepares you to become an expert in influencing strategies, brand communication, crisis communication, internal communication, and CSR. This innovative programme will enable you to develop advanced skills in digital strategy, customer relationship management, and the use of technological tools, whilst acquiring a 360° strategic vision of communication.
- What are the career opportunities after this MSc in Digital Communication & Influencing Strategy?
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With this qualification, you will be able to take up positions such as Communication Manager, Social Media Manager, Influence Strategy Consultant, Digital Public Relations Manager, Communication Project Manager, and even Video Marketing Strategist; later, you can move up to senior management positions such as Agency Director, Communication Director or Media Relations Director. The skills acquired during the programme are highly sought-after in today’s job market, as they are highly relevant to the current and future challenges facing the communication industry.
- What are the admissions requirements for this MSc in Digital Communication & Influencing Strategy?
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To join this Master of Science, you need to have already validated 3 years of higher education and our selection panel must successfully assess your application (CV, cover letter, and academic transcripts). If you are not sure which of Excelia Communication School’s Masters of Science to choose, simply submit one single application.
- How are the lessons and projects organised on the Master of Science in Digital Communication & Influencing Strategy?
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Lessons are given by industry professionals and experts, combining theory and practice. You will participate in a number of hands-on projects and challenges (Consultancy Project, Influence & Media Challenge, Strategy & Design Project, Crisis Challenge, Agency Challenge, 360° Communication Project) where real companies present their specific issues and challenges, for which you will be expected to put forward solutions. These experiences are a perfect opportunity to apply your knowledge in real-life situations.
In addition, as you will be studying on a work-study track, you will benefit from periods of immersion in a company.
- Will Excelia Communication School help me to secure a work-study placement?
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Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre coaches to benefit from advice on your CV, cover letter, LinkedIn profile, etc.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our information Webinars on work-study.
- What are the advantages of studying for an MSc at Excelia Communication School?
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By deciding to study at Excelia Communication School, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations (EQUIS, AACSB, AMBA). Excelia offers a unique teaching approach that places the emphasis on hands-on learning and professional work experience. Its campuses in La Rochelle, Tours and Orleans, along with its Niort off-site study location, offer exceptional living environments for learners, guaranteeing a studious and convivial atmosphere.
Lessons
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Year 1
The fundamentals of 360° Communication… from design to management -
Year 1 is common to all MSc programmes at Excelia Communication School.
You will learn and apply the knowledge and skills that are essential for a 360º Communication Director: team management, budget management, communication strategy, partnership management, digital marketing, content design, influence marketing, and the new realities of communication.
CONTENT DESIGN
- Editorial content
- Visual culture and design
- Artificial Intelligence in communication
HUMANITIES & SOCIAL SCIENCES
- Economics & Politics
- Introduction to Sustainable Development and Corporate Social Responsibility
- Neuroscience
- Document research techniques
- Sociology of communication and the media
SOCIAL MEDIA & INFLUENCE MARKETING
- Influencers and influence channels
- Content marketing and omnichannel strategies
COMMUNICATION STRATEGIES
- Media relations
- Surveys, public opinion, and trend monitoring
- Brand strategy and narrative content
- Event strategy
PROFESSIONAL SKILLS
- Skills assessment workshop
- English for professional project
- Public speaking and oratory skills
PROFESSIONAL EXPERIENCES
- Work-study placement
- GDPR workshop
- Visual Design workshop
- Consultancy Project
- Influence & Media Challenge
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
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Year 2
Specialisation and leadership in communication and influence -
From leadership in digital communication to influencing strategy
In Year 2, you will work on specific projects whilst specialising in influencing strategies, whether political, institutional, via the media or online.
POLITICAL & INSTITUTIONAL COMMUNICATION
- Communication for politics and institutions
- Lobbying and influential pressure groups
PROFESSIONAL SKILLS
- Introduction to Sustainable Development & Corporate Social Responsibility
- Research methodology
- Personal branding
NEW REALITIES IN COMMUNICATION
- No-code and digital transformation
- Critical Thinking and new Internets
360° COMMUNICATION STRATEGY
- Internal and corporate communication
- Managing a communication team
- Managing a communication agency
- 360° strategy project
- CSR and responsible communication
INFLUENCING STRATEGIES
- Operational media management
- Growth Hacking
- Influence mechanisms
- Strategic influence planning
- Corporate strategy
PROFESSIONAL EXPERIENCES
- Work-study placement
- Agency Challenge
- Crisis Challenge
- Professional Thesis
- Cybersecurity workshop
- International workshop on influencing strategy
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
All you need to know about languages, assessment, lessons and your teachers
Languages:
- French Track
- Lessons in applied English
Assessment:
Types of evaluation
- Continuous assessment
Throughout the year, you will work on group or individual projects, which will be marked by your teachers. - End-of-semester exams
These take the form of a written or digital exam - Project-based learning
Certain course modules will be assessed as part of an interdisciplinary project
Types of lessons:
You will study the theory in the classroom and benefit from tutorials and professional challenges allowing you to put what you have learned into practice.
Programme duration: 815 hours over 24 months
Your teachers:
The teaching Faculty of the MSc in Digital Communication & Influencing Strategy is made up of industry professionals, recognised for their strong expertise in these fields.
Experiences
Crisis Challenge
Taking the form of a business game, learners work in teams to solve real-life business issues involving crisis communication.
Influence & Media Challenge
Acting as consultants, learners tackle a real-life business issue, putting forward a communication strategy and developing the appropriate multimedia resources.
Agency Challenge
Operating as fictitious communication agencies, learners compete in teams to solve a particular communication issue.
Careers
Job opportunities after a Master of Science in communication and visual design
Whilst all companies have specific needs depending on their strategy, their target audience or identity, they do not necessarily use the same methods. That is why there is such a variety of career opportunities in digital communication.
Below is a non-exhaustive list of professions in which you are likely to thrive.
Types of careers after studying for an MSc in Digital Communication & Influencing Strategy
- Digital Communication Manager
- Digital Public Relations Manager
- Digital Communication Coordinator
- Social Media Manager
- Editorial & Digital Communication Manager
- Strategic Planner
- Digital Communication Director
- Public Relations Officer
- Video Marketing Strategist
- Traffic Manager
- Marketing & Communication Director
- Marketing & Communication Project Manager
Skills acquired during the MSc in Digital Communication & Influencing Strategy
- Communication Strategy: Developing and implementing effective communication strategies for different types of organisations.
- Project Management: Planning, execution, and evaluation of complex communication projects, respecting deadlines and budgets.
- Content Creation: Designing and producing engaging and relevant written, visual or audiovisual content for different audiences.
- Public Relations: Managing relations with the media, influencers and other key stakeholders in order to strengthen brand image.
- Digital Marketing: The essential tools and techniques for digital marketing, including social media, SEO, SEA and email marketing.
- Data Analysis: Analytical tools to measure the effectiveness of communication campaigns and to adjust strategies accordingly.
- Crisis Communication: Crisis communication planning and management for emergency situations to protect an organisation’s reputation.
- Negotiation & Influence Marketing: Negotiation and influencing necessary to persuade and convince different audiences and partners.
- New Technologies: Understanding and leveraging emerging technologies such as AI, Augmented Reality, and Web3 in communication strategies.
- Leadership & Management: Successfully manage teams and projects, and inspiring others to achieve a common goal.
Tuition Fees
Tuition Fees 2024-2025
Students from within the European Union*
- 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
Admission
Applications for Classic Track - 12 or 24 months
The Classic Track is open to students with a minimum of 3 years of post-High School education or international equivalent.
The Classic Track is a 12 or 24 months full-time programme.
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50
Applications for Classic Track - 12 or 24 months
The Classic Track is open to students with a minimum of 3 years of post-High School education or international equivalent.
The Classic Track is a 12 or 24 months full-time programme.
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50