Presentation
Why study for an MSc in communication and new realities?
Studying for an MSc in communication and new realities means discovering how to harness the power of social media and being immersed in emerging technologies such as AI, Virtual Reality, and Web3. In addition, it means learning how to create ultra-innovative communication strategies to become a leader in the world of digital communication.
An overview of Excelia’s MSc in Digital Communication, Social Media & New Realities
This 2-year postgraduate programme covers the latest developments in information technology and communication project management using the most stylish influencing strategies. It explores the challenges of user experience with cutting-edge technologies such as AI, Web3, NFTs, and Extended Reality Design. In short, it will ensure you are at the forefront of innovation, having acquired valuable skills sought after by today’s companies!
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LanguageFrench
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QualificationMaster (5 years of higher education) Double qualification (5 years of higher education)
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Location
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Tuition Fees
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In shortArtificial Intelligence, Web3, Project Management, 360° Communication
Formations
Reasons to choose the MSc in Digital Communication, Social Media & New Realities
A recognised qualification
This MSc is equivalent to 5 years of higher education; it is State-accredited and results in RNCP professional certification (Level 7), providing solid academic recognition that will be invaluable to your future career.
Real-life professional projects
Benefit from a work-study track in Year 1 and Year 2, enabling you to gain valuable hands-on experience in a company.
Expertise in social media and new realities
Boost your career prospects by mastering the use of tools such as Social Media, Augmented Reality, and Artificial Intelligence thanks to industry experts who will share their innovative expertise and extensive experience.
Working directly with the teaching team
At Excelia Communication School, you will benefit from the close proximity and constant support of our teaching team, who are on hand to guide and advise you throughout your studies.
Stimulating projects in a supportive and dynamic environment
Work on creative challenges and consultancy projects, whilst evolving within a small and friendly year group, encouraging interaction and providing a personalised approach to learning.
Programme structure
Programme content includes…
- Digital Communication Strategy
- Social Media Management
- Digital Content Design
- Artificial Intelligence & Virtual Reality
- Project Management
- UX/UI Design
- Data Analysis
- Crisis Communication
- Leadership & Influence Marketing
- Digital Marketing
Companies that already work with our Exceliens
Fashion & luxury - Technology and e-shops - Sports
Rankings
1st
communication school where students feel happiest (Happy at School 2024)
FAQs
- What is the MSc in Digital Communication, Social Media & New Realities?
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Excelia’s MSc is a postgraduate programme, equivalent to 5 years of higher education, which prepares you to become an expert in digital communication, social media, and new technologies (AI, Web3, NFTs, Extended Reality, etc.). The programme enables you to develop advanced skills in digital strategy, social media management, and the use of Virtual Reality, Augmented Reality and Mixed Reality.
- What are the career opportunities after this MSc?
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With this qualification, you will be able to take up positions such as Digital Communication Manager, Social Media Manager, Chief Digital Officer, Communication & AI Consultant, Digital Transformation Director, AI Project Manager or even Influencer. The skills acquired during the programme are sought after in today’s job market, as they are highly relevant to both the current and future challenges in communication and social media.
- What are the admissions requirements for this MSc offered by Excelia Communication School?
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To join this Master of Science, you need to have already validated 3 years of higher education and our selection panel must successfully assess your application (CV, cover letter, and academic transcripts). If you are not sure which of Excelia Communication School’s Masters of Science to choose, simply submit one single application.
- How are the lessons and projects organised on the Master of Science in Digital Communication, Social Media & New Realities?
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Lessons are given by industry professionals and experts, combining theory and practice. You will participate in a number of hands-on projects and challenges (Consultancy Project, Influence & Media Challenge, Strategy & Design Project, New Realities Challenge, Agency Challenge, 360° Communication Project) where real companies present their specific issues and challenges, for which you will be expected to put forward solutions. These experiences are a perfect opportunity to apply your knowledge in real-life situations.
In addition, as you will be studying on a work-study track, you will benefit from periods of immersion in a company.
- Will Excelia Communication School help me to secure a work-study placement or internship?
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Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre coaches to benefit from advice on your CV, cover letter, LinkedIn profile, etc.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our information Webinars on work-study.
- What are the advantages of studying for an MSc at Excelia Communication School?
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By deciding to study at Excelia Communication School, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations (EQUIS, AACSB, AMBA). Excelia offers a unique teaching approach that places the emphasis on hands-on learning and professional work experience. Its campuses in La Rochelle, Tours and Orleans, along with its Niort off-site study location, offer exceptional living environments for learners, guaranteeing a studious and convivial atmosphere.
Lessons
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Year 1
The fundamentals of 360° Communication… from design to management -
Year 1 is common to all MSc programmes at Excelia Communication School.
You will learn and apply the knowledge and skills that are essential for a 360º Communication Director: team management, budget management, communication strategy, partnership management, digital marketing, content design, influence marketing, and the new realities of communication.
CONTENT DESIGN- Editorial content
- Visual culture and design
- Artificial Intelligence in communication
HUMANITIES & SOCIAL SCIENCES
- Economics & Politics
- Introduction to Sustainable Development and Corporate Social Responsibility
- Neuroscience
- Document research techniques
- Sociology of communication and the media
SOCIAL MEDIA & INFLUENCE MARKETING
- Influencers and influence channels
- Content marketing and omnichannel strategies
COMMUNICATION STRATEGIES
- Media relations
- Surveys, public opinion, and trend monitoring
- Brand strategy and narrative content
- Event strategy
PROFESSIONAL SKILLS
- Skills assessment workshop
- English for professional project
- Public speaking and oratory skills
PROFESSIONAL EXPERIENCES
- Work-study placement
- GDPR workshop
- Visual Design workshop
- Consultancy Project
- Influence & Media Challenge
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
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Year 2
From digital innovation to advanced strategies -
In Year 2, you will work on specific projects whilst specialising in how to implement digital strategies and leverage new media and new realities to enhance the overall value of a brand. Embark on a journey into AI and mixed realities, which are revolutionising communication, and acquire a range of skills that are in great demand by today’s companies.
PROFESSIONAL SKILLS
- Introduction to Sustainable Development & Corporate Social Responsibility
- Research methodology
- Personal branding
DESIGN & NEW REALITIES
- Virtual spaces, spatial and interactive design
- Aesthetics and visual design
- Gamification of the user experience
- Generative AI, automation, and visual design
NEW REALITIES IN COMMUNICATION
- Critical Thinking and new Internets
SOCIAL MEDIA AND NEW MEDIA
- Influence marketing, networks, and new media
- Copywriting, media, and social media
360° COMMUNICATION STRATEGY
- Internal and corporate communication
- Managing a communication team
- Managing a communication agency
- 360° strategy project
- CSR and responsible communication
PROFESSIONAL EXPERIENCES
- Work-study placement
- New Realities Challenge
- Agency Challenge
- Professional Thesis
- Cybersecurity workshop
- Workshop on Web3 and generative AI for organisations
- International workshop on new realities
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
All you need to know about languages, assessment, lessons and your teachers
Languages:
- French Track
- Lessons in applied English
Assessment:
Types of evaluation
- Continuous assessment
Throughout the year, you will work on group or individual projects, which will be marked by your teachers. - End-of-semester exams
These take the form of a written or digital exam - Project-based learning
Certain course modules will be assessed as part of an interdisciplinary project
Types of lessons:
You will study the theory in the classroom and benefit from tutorials and professional challenges allowing you to put what you have learned into practice.
Your teachers:
The teaching Faculty of the MSc in Digital Communication, Social Media & New Realities is made up of industry professionals, recognised for their strong expertise in these fields.
Experiences
Influence & Media Challenge
Acting as consultants, learners tackle a real-life business issue, putting forward a communication strategy and developing the appropriate multimedia resources.
Consultancy Project
Over the course of several days, learners become expert communication consultants, working alongside a company in a fast-paced environment.
New Realities Challenge
Working in a team, learners take part in a business game to tackle specific business issues relating to new media and new realities.
Agency Challenge
Operating as fictitious communication agencies, learners compete in teams to solve a particular communication and design challenge.
Careers
Job opportunities after a Master of Science in communication and new realities
Whilst all companies have specific needs depending on their strategy, their target audience or identity, they do not necessarily use the same methods. That is why there is such a variety of career opportunities in digital communication.
Below is a non-exhaustive list of professions in which you are likely to thrive.
Types of careers after studying for an MSc in Digital Communication, Social Media & New Realities
- Digital Communication Manager
- Social Media Manager
- Digital Content Specialist
- Digital Marketing Manager
- New Realities Consultant
- Social Media Analyst
- Immersive Content Designer
- Community Manage
- Digital Strategy Manager
- Interactive Content Developer
These different professions will enable you to harness your skills in communication, social media management and new technologies to innovate and drive the digital strategies of today’s companies.
Skills acquired during the MSc in Digital Communication, Social Media & New Realities
- Digital Communication Strategy: Developing and implementing innovative communication strategies using the latest technologies and digital platforms.
- Social Media Management: Mastering the tools and techniques needed to coordinate, manage, and optimise the social media of a brand or organisation, whilst analysing campaign performance.
- Digital Content Design: Producing attractive and pertinent content for different digital channels, incorporating visual, textual, and interactive features.
- New Technologies and Virtual Reality: Understanding and harnessing emerging technologies such as Artificial Intelligence, Augmented Reality, Virtual Reality, Web3 and NFTs, to improve communication strategies.
- Project Management: Planning, coordinating and managing complex communication projects, ensuring that deadlines, budgets, and objectives are met.
- UX/UI Design: Designing intuitive and effective user experiences for websites and applications, focussing on the interface and holistic experience.
- Data Analysis: Using analytical tools to measure and improve the effectiveness of digital communication strategies, as well as to make data-driven decisions.
- Crisis Communication: Developing the skills needed to manage communication in crisis situations, minimising the negative impact on an organisation’s reputation.
- Leadership & Influence Marketing: Negotiation and influencing necessary to persuade and convince different audiences and partners.
- Digital Marketing: Developing and overseeing digital marketing campaigns using SEO, SEM, social media, and other channels to reach and engage target audiences.
Tuition Fees
Tuition Fees 2024-2025
Students from within the European Union*
- 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
Admission
Applications for Classic Track - 12 or 24 months
The Classic Track is open to students with a minimum of 3 years of post-High School education or international equivalent.
The Classic Track is a 12 or 24 months full-time programme.
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50
Applications for Classic Track - 12 or 24 months
The Classic Track is open to students with a minimum of 3 years of post-High School education or international equivalent.
The Classic Track is a 12 or 24 months full-time programme.
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50