In a world where digital communication dominates, Excelia has produced a short video presentation on Community Management
A digital world in constant evolution
Our world is becoming increasingly digital with new technologies such as Artificial Intelligence (AI) and Augmented Reality
(AR) being incorporated into our daily lives. This is reflected in a growing reliance on digital devices and online platforms for communication, work, and even entertainment.
As our digital environment continues to evolve, the profession of Community Manager is assuming an increasingly important role. Indeed, Community Managers are tasked with constantly adapting to new platforms, trends, and technologies in order to maintain and strengthen a brand’s online presence.
Today, Community Management is synonymous with adaptability, innovation, and strategic engagement, responding to the changing dynamics of our digital world.
The essence of a Community Manager’s role
Community Managers are so much more than just social media managers. They are the ‘face’ and ‘voice’ of a brand on the Internet, with a vital role in building and maintaining online engagement. With the emergence of new platforms and technologies, their responsibilities have diversified and expanded, requiring unprecedented adaptability and multi-tasking skills.
Understanding Community Management... in less than 10 minutes!
Companies of all sizes are turning to qualified professionals to manage their online presence and engage with their audiences. Excelia’s video presentation (available in French only), covers all the essential aspects of the job. Discover the strategies, tools, and best practices that ensure successful online communication. It has been designed to be accessible and engaging, ensuring that even those new to the field can understand and apply the concepts outlined in the following 9 sections.
- The age of social media
- What is a Community Manager?
- The golden rules of Community Management
- Algorithms
- A Community Manager’s toolbox
- Organisation is key
- Inspiration
- A different network, a different approach
- The future of Community Management in the context of AI
To view this short video presentation (in French), click on the link below. Simply complete the form and then validate.
With innovative teaching methods and a hands-on approach, Excelia is a leader in educating aspiring Community Managers who are ready to face the challenges of today’s digital world.
Excelia’s study programmes responding to the new challenges of digital communication
The programmes offered by Excelia Communication School have been designed to meet the needs of today’s companies by training students to become the community managers of tomorrow:
- Lessons feature the latest digital technologies, preparing students to use advanced tools such as Augmented Reality and AI
- Lessons focus on a variety of media, ensuring an in-depth understanding of each platform for effective communication
- Study programmes prioritise strategic and analytical skills, essential for designing impactful campaigns founded on solid data
- Students benefit from practical experience through hands-on projects and internships, preparing them to enter the workplace with confidence
- Programme content highlights the importance of ethics and social responsibility when creating messages
- Modules on leadership and crisis management equip students to deal effectively with unforeseen situations