Labo
‘AI, a veritable creative co-pilot’… in the words of Arthur Lambert
In today’s fast-paced technological environment, Artificial Intelligence (AI) is rapidly emerging as an essential tool in the field of communication and digital design. As Arthur Lambert, AI expert and lecturer at Excelia Communication School, points out, it is essential to embrace AI technology as an ally, a co-pilot, rather than seeing it as a threat. Far from replacing human creativity, AI can optimise the design and production of communication tools, particularly in the world of No-code, where simplicity and efficiency are of paramount importance.
No-code + AI… a partnership to accelerate the design process
The emergence of no-code development platforms has revolutionised the way companies create websites, applications, and communication tools. By combining No-code and AI, designers can develop complex solutions without having to actually write one single line of code. Arthur Lambert explains how, thanks to AI, he can optimise his designs to meet his clients’ objectives, whether it be to increase their visibility, improve the User Experience (UX) or stimulate sales growth.
AI not only speeds up the creative process, it also makes it more efficient and intelligent. By analysing ‘data’, i.e. that precious information we collect about users and their behaviour, designers can fine-tune their projects in real time, without the need for advanced technical coding skills.
Data... a valuable resource for designers and companies
Nowadays, data has become a strategic resource for all those working in the digital sector. By analysing data, companies can refine their communication projects, responding accurately to the needs of their users. In the context of using no-code for communication, AI is responsible for processing vast quantities of data and suggesting modifications to improve the performance of websites or applications.
Designers use this data to adapt every aspect of a project, from ergonomics to the effectiveness of calls to action (CTAs), and even general aesthetics. By combining data and artificial intelligence, it is now possible to create high-performance communication tools tailored to the specific objectives of each client, without getting lost in the complexity of coding.
AI and UX… a winning combination for effective communication
In today’s ultra-competitive marketplace, the AI-UX (artificial intelligence and user experience) partnership is helping companies to stand out from the crowd. AI is not just a tool for processing data; it can also conduct in-depth analyses of user behaviour to deliver continuous improvements, making interfaces more intuitive and user-friendly.
In the context of No-code for communication, this means that companies are able to create seamless, engaging digital experiences without having to enlist an army of developers. Thanks to AI, improving communication tools is now a constantly evolving process that is capable of responding to the ever-changing expectations of users.
Interview with Arthur Lambert, expert in AI and No-code
Arthur Lambert, widely recognised for his expertise in incorporating AI into digital communication, was recently interviewed by journalists from the website ‘J’ai un pote dans la com’. During this interview, he shares his vision of the fundamental role that Artificial Intelligence and no-code tools will play in the future of communication and design.
Discover more about his insights and how AI can transform your communication strategies by reading the full interview (in French only): Interview with Arthur Lambert
Conclusion: The future of communication is written without any code!
Leveraging Artificial Intelligence with no-code communication has proved to be a major turning point for companies looking to innovate whilst streamlining their creative processes. Far from limiting human creativity, AI frees up time and energy to focus on the most important aspect: creating unique and memorable user experiences! As a result, it is becoming indispensable for communicators to embrace these new tools and use them as allies, in order to remain competitive in today’s constantly evolving digital world.
der to remain competitive in an ever-evolving digital world.