Presentation
Why study for an MSc in event communication?
Studying for an MSc in event communication means becoming an expert in planning, producing, and organising events, whilst mastering innovative communication strategies. It also encompasses highly sought-after skills, paving the way for a wide range of careers in a rapidly expanding sector. Ready to revolutionise the events and digital communications sectors? Join Excelia and bring your innovative ideas to life !
An overview of Excelia’s MSc in Digital Communication & Event Strategy
This postgraduate programme takes you right to the heart of the exciting world of event planning, production, and organisation, providing you with a thorough command of the communication strategies that will make all the difference. Become an expert in creating unforgettable experiences !
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LanguageFrench
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QualificationMaster (5 years of higher education) Double qualification (5 years of higher education)
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Location
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Tuition Fees
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In shortEvents, Event Communication, Event Planning, Event Organisation, Communication Campaigns
Formations
Reasons to choose the MSc in Digital Communication & Event Strategy
A State-recognised double qualification
This MSc is both an academic and a vocationally-oriented programme. It results in an MSc awarded by Excelia, with 120 ECTS credits, as well as a State-accredited RNCP Level 7 professional certification of ‘Event Project Manager’; it provides you with solid academic recognition that will be invaluable to your future career.
A programme designed by industry experts
Learn from the industry’s leading players and discover the key to successful events.
Strong focus on logistics
Master all the practical aspects to ensure the smooth running of your event.
New Realities
Respond to current trends and the challenges of the modern world.
Artificial Intelligence
Employ the latest technologies to maximise the impact of your events.
Reflecting the needs of companies
Help brands engage with their target audience and build loyalty.
Programme structure
At the end of this MSc programme, students receive two distinct qualifications:
1. An MSc awarded by Excelia Communication School on the basis of their chosen specialisation (academic recognition with 120 ECTS credits + end-of-studies thesis).
2. A State-accredited RNCP Level 7 professional certification of ‘Event Project Manager’ (awarded by Excelia).
Programme content
The targeted skills for this MSc in Digital Communication & Event Strategy are grouped into the following 7 blocks, in line with the RNCP professional certification:
1. Developing visual and communication strategies
2. Managing the roll-out of visual and communication strategies
3. Designing, organising, and optimising digital strategies
4. Managing communication professionals
5. Speaking on behalf of a company
6. Developing effective internal communication strategies
7. Managing communication budgets
Additional MSc programme content (to validate 120 ECTS credits)
- Event Project Management
- Digital Communication Strategy
- Marketing & Branding
- Technical skills
- Interpersonal communication skills
- Performance Analytics & Assessment
- Creativity & Innovation
- Crisis Management skills
Companies that already work with our Excelians
Fashion & luxury - Technologie et e-Commerce - Sports
Rankings
1st
communication school where students are the happiest (2024 Happy at School ranking )
FAQs
- What is the MSc in Digital Communication & Event Strategy?
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Excelia’s MSc is a postgraduate programme, equivalent to 5 years of higher education, which prepares you to become a digital communication professional specialising in the design, production, and implementation of events. The programme combines skills in 360° communication strategy with business and multi-sector knowledge of the events industry.
- What are the career opportunities after this MSc?
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With this qualification, you will be able to take up positions such as Event Project Manager, Event Manager, Event Production Manager, Event Design Director, or even Event Logistics Manager.
- What are the admissions requirements for this MSc offered by Excelia Communication School?
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To join this Master of Science, you need to have already validated 3 years of higher education and our selection panel must successfully assess your application (CV, cover letter, and academic transcripts). If you are applying for several different programmes, we recommend that you personalise each application to increase your chances of being accepted.
- How are the lessons and projects organised on the Master of Science in Digital Communication & Event Strategy?
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Lessons are given by industry professionals and experts, combining theory and practice. You will participate in a number of hands-on projects and challenges (Consultancy Project, Influence & Media Challenge, Strategy & Design Project, Event Organisation & Production Challenge, Agency Challenge, 360° Communication Project) where real companies present their specific issues and challenges, for which you will be expected to put forward solutions. These experiences are a perfect opportunity to apply your knowledge in real-life situations.
In addition, as you will be studying on a work-study track, you will benefit from periods of immersion in a company.
- Will Excelia Communication School help me to secure a work-study placement or internship?
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Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre coaches to benefit from advice on your CV, cover letter, LinkedIn profile, etc.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our information Webinars on work-study.
- What are the advantages of studying for an MSc at Excelia Communication School?
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By deciding to study at Excelia Communication School, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations (EQUIS, AACSB, AMBA). Excelia offers a unique teaching approach that places the emphasis on hands-on learning and professional work experience. Its campuses in La Rochelle, Tours and Orleans, along with its Niort off-site study location, offer exceptional living environments for learners, guaranteeing a studious and convivial atmosphere.
Lessons
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Year 1
The fundamentals of 360° Communication… from design to management -
Year 1 is common to all MSc programmes at Excelia Communication School.
You will learn and apply the knowledge and skills that are essential for a 360º Communication Director: team management, budget management, communication strategy, partnership management, digital marketing, content design, influence marketing, and the new realities of communication.
- Skills Assessment Workshop
- Graphic Design & Visual Design
- Events & New Media
- Content Marketing & Omnichannel Strategy
- Media Training & Public Speaking
- Digital Design Tools
- Visual References & Techniques for Events
- Brand Strategy & Storytelling
- Event strategy: from needs analysis to action plan
- Personal Branding
- Agency Challenge
- Corporate Communications
- Interpersonal Communication & Team Management
- Event Design & Production
- Economic & Sociological Dimensions of the Media
- Data & Analytics
- Communications Law
- Introduction to Artificial Intelligence
- No-code & Project Management
- Budgeting & ROI Management
- Editorial & Audiovisual Content Development
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
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Year 2
From initial idea to event delivery -
In Year 2, you will work on specific projects whilst specialising in event conception and development. You will master all aspects of event management, from visual culture and partnership management to team management and visual content coordination.
- Support with Professional Theses
- International Communication
- Developing Communication Plans
- Financing & Sales Strategy for Event&
- Team Management & Leadership
- Research Methodology
- Managing Image & Communication Projects
- Safety & Risk Prevention in the Events Industry
- Preparation for TASK™ Certification
- TASK™ Certification
- Professional Certification
- Crisis Communication
- Internal & Managerial Communication
- Event Design & Scenography
- Technical Management for Events
- Hybrid & Digital Events
- AI, Data & Personalisation in Digital Communication
- Innovation & the Event Experience
- Seminar Presentation Day
- Communication Agency Management
- CIS Research: Annual Symposium
- CSR & Responsible Communication
- Company Strategy
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
All you need to know about languages, assessment, lessons and your teachers
Languages:
- French Track
- Lessons in applied English
Assessment:
Types of evaluation :
- Continuous assessment
Throughout the year, you will work on group or individual projects, which will be marked by your teachers. - End-of-semester exams
These take the form of a written or digital exam - Project-based learning
Certain course modules will be assessed as part of an interdisciplinary project.
Types of lessons:
You will study the theory in the classroom and benefit from tutorials and professional challenges allowing you to put what you have learned into practice.
Programme duration: 815 hours over 24 months
Your teachers:
The teaching team of the MSc in Digital Communication & Event Strategy is made up of industry professionals, recognised for their strong expertise in these fields.
Experiences
Workshop in Event Design & Organisation
Workshop in Cybersecurity
Agency Challenge
Operating as fictitious communication agencies, students compete to tackle a real-life communication and creative challenge.
Support for Vocational Integration
At Excelia, your professional success is our priority. Through the Talent Centre, you benefit from tailored support: coaching sessions, CV and interview workshops, a platform offering exclusive job opportunities, and networking events with companies.
Whether you’re seeking an internship, a work-study placement, or your first job, we equip you with all the tools you need to stand out and secure the best career opportunities.
Careers
Job opportunities after a Master of Science in event communication
Whilst all companies have specific needs depending on their strategy, their target audience or identity, they do not necessarily use the same methods. That is why there is such a variety of career opportunities in digital communication.
Below is a non-exhaustive list of professions in which you are likely to thrive.
Types of careers after studying for an MSc in Digital Communication & Event Strategy
- Event Project Manager
- Event Communication Manager
- Event Strategy Specialist
- Digital Project Coordinator
- Event Marketing Manager
- Event Communication Consultant
- Event Production Manager
- Event Community Manager
- Virtual Event Planner
EXPLORE THE DIFFERENT PROFESSIONS IN COMMUNICATION
DISCOVER THE MOST PROMISING DIGITAL CAREERS
Skills acquired during the MSc in Digital Communication & Event Strategy
- Event Communication Strategy: Developing and implementing innovative communication strategies to promote events and strengthen a company’s brand image.
- Event Planning & Organisation: Event planning, production and organisation, coordinating the teams and resources needed to ensure a successful event.
- Creation of memorable experiences: Designing unique and engaging event experiences that captivate participants and build loyalty.
- Project Management: Overseeing all stages of event creation and implementation, including budgeting, logistics, and security.
- Event Marketing: Developing targeted marketing campaigns to attract participants and create engaging experiences surrounding an event.
- New Technologies: Incorporating emerging technologies, such as Artificial Intelligence and new digital realities, to maximise the impact of an event.
- Logistics & Coordination: Practical aspects of event logistics, including partnership management, security and risk prevention.
- Digital Communication: Promoting events online, leveraging social media, and coordinating interaction with online communities.
- Corporate Social Responsibility (CSR): Incorporating responsible and ethical practices into the planning and management of an event to meet the expectations of the general public whilst respecting the environment.
- Leadership & Management: Leading and managing teams and projects, and inspiring others to achieve a common goal.
Cost of studies
Tuition Fees 2025-2026
STUDENTS FROM WITHIN THE EUROPEAN UNION*
WORK-STUDY TRACK
For the contrat de professionnalisation and contrat d'apprentissage, tuition fees are paid by the host company from the date the contract is signed.
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden
STUDENTS FROM OUTSIDE THE EUROPEAN UNION
WORK-STUDY TRACK
For the contrat de professionnalisation and contrat d'apprentissage, tuition fees are paid by the host company from the date the contract is signed.
Multiservice charge
Fee: €350
Services included in the Multi-service fee:
• Administration and support services
• International mobility insurance-assistance
• Reprographics credit (photocopying, printing)
• Unlimited access to all content on Exceliaprime Edutainment platform
• Personalised support and coaching from our Talent Centre
Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.