Presentation
Why study for an MSc in event communication?
Studying for an MSc in event communication means becoming an expert in planning, producing, and organising events, whilst mastering innovative communication strategies. It also encompasses highly sought-after skills, paving the way for a wide range of careers in a rapidly expanding sector.
An overview of Excelia’s MSc in Digital Communication & Event Strategy
This postgraduate programme takes you right to the heart of the exciting world of event planning, production, and organisation, providing you with a thorough command of the communication strategies that will make all the difference. Join us at Excelia to become an expert in creating unforgettable experiences and rock the world with your innovative ideas!
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LanguageFrench
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QualificationMaster (5 years of higher education) Double qualification (5 years of higher education)
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Location
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Tuition Fees
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In shortEvents, Event Communication, Event Planning, Event Organisation, Communication Campaigns
Formations
Reasons to choose the MSc in Digital Communication & Event Strategy
A recognised qualification
This MSc is equivalent to 5 years of higher education; it is State-accredited and results in RNCP professional certification (Level 7), providing solid academic recognition that will be invaluable to your future career.
A programme designed by industry experts
Learn from the industry’s leading players and discover the key to successful events.
Strong focus on logistics
Master all the practical aspects to ensure the smooth running of your event.
New Realities
Respond to current trends and the challenges of the modern world.
Artificial Intelligence
Employ the latest technologies to maximise the impact of your events.
Reflecting the needs of companies
Help brands engage with their target audience and build loyalty.
Programme structure
Programme content includes…
- Event Project Management
- Digital Communication Strategy
- Marketing & Branding
- Technical skills
- Interpersonal communication skills
- Performance Analytics & Assessment
- Creativity & Innovation
- Crisis Management skills
Companies that already work with our Exceliens
Fashion & luxury - Technologie et e-commerce - Sports
Rankings
1st
communication school where students feel happiest (Happy at School 2024)
FAQs
- What is the MSc in Digital Communication & Event Strategy?
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Excelia’s MSc is a postgraduate programme, equivalent to 5 years of higher education, which prepares you to become a digital communication professional specialising in the design, production, and implementation of events. The programme combines skills in 360° communication strategy with business and multi-sector knowledge of the events industry.
- What are the career opportunities after this MSc?
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With this qualification, you will be able to take up positions such as Event Project Manager, Event Manager, Event Production Manager, Event Design Director, or even Event Logistics Manager.
- What are the admissions requirements for this MSc offered by Excelia Communication School?
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To join this Master of Science, you need to have already validated 3 years of higher education and our selection panel must successfully assess your application (CV, cover letter, and academic transcripts). If you are applying for several different programmes, we recommend that you personalise each application to increase your chances of being accepted.
- How are the lessons and projects organised on the Master of Science in Digital Communication & Event Strategy?
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Lessons are given by industry professionals and experts, combining theory and practice. You will participate in a number of hands-on projects and challenges (Consultancy Project, Influence & Media Challenge, Strategy & Design Project, Event Organisation & Production Challenge, Agency Challenge, 360° Communication Project) where real companies present their specific issues and challenges, for which you will be expected to put forward solutions. These experiences are a perfect opportunity to apply your knowledge in real-life situations.
In addition, as you will be studying on a work-study track, you will benefit from periods of immersion in a company.
- Will Excelia Communication School help me to secure a work-study placement or internship?
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Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre coaches to benefit from advice on your CV, cover letter, LinkedIn profile, etc.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our information Webinars on work-study.
- What are the advantages of studying for an MSc at Excelia Communication School?
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By deciding to study at Excelia Communication School, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations (EQUIS, AACSB, AMBA). Excelia offers a unique teaching approach that places the emphasis on hands-on learning and professional work experience. Its campuses in La Rochelle, Tours and Orleans, along with its Niort off-site study location, offer exceptional living environments for learners, guaranteeing a studious and convivial atmosphere.
Lessons
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Year 1
The fundamentals of 360° Communication… from design to management -
Year 1 is common to all MSc programmes at Excelia Communication School.
You will learn and apply the knowledge and skills that are essential for a 360º Communication Director: team management, budget management, communication strategy, partnership management, digital marketing, content design, influence marketing, and the new realities of communication.
CONTENT DESIGN- Editorial content
- Visual culture and design
- Artificial Intelligence in communication
HUMANITIES & SOCIAL SCIENCES
- Economics & Politics
- Introduction to Sustainable Development and Corporate Social Responsibility
- Neuroscience
- Document research techniques
- Sociology of communication and the media
SOCIAL MEDIA & INFLUENCE MARKETING
- Influencers and influence channels
- Content marketing and omnichannel strategies
COMMUNICATION STRATEGIES
- Media relations
- Surveys, public opinion, and trend monitoring
- Brand strategy and narrative content
- Event strategy
PROFESSIONAL SKILLS
- Skills assessment workshop
- English for professional project
- Public speaking and oratory skills
PROFESSIONAL EXPERIENCES
- Work-study placement
- GDPR workshop
- Visual Design workshop
- Consultancy Project
- Influence & Media Challenge
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
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Year 2
From initial idea to event delivery -
In Year 2, you will work on specific projects whilst specialising in event conception and development. You will master all aspects of event management, from visual culture and partnership management to team management and visual content coordination.
PROFESSIONAL SKILLS- Introduction to Sustainable Development & Corporate Social Responsibility
- Research methodology
- Personal branding
DESIGN & NEW REALITIES
- Events and new media
CULTURE & NEW MEDIA IN EVENTS
- Visual and artistic creativity for events
- Scenography and user experience for events
NEW REALITIES IN COMMUNICATION
- Critical Thinking and new Internets
360° COMMUNICATION STRATEGY
- Internal and corporate communication
- Managing a communication team
- Managing a communication agency
- 360° strategy project
- CSR and responsible communication
EVENT STRATEGY
- Event budget planning
- Safety & Risk Prevention in the events industry
- Event strategy and management
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
All you need to know about languages, assessment, lessons and your teachers
Languages:
- French Track
- Lessons in applied English
Assessment:
Types of evaluation :
- Continuous assessment
Throughout the year, you will work on group or individual projects, which will be marked by your teachers. - End-of-semester exams
These take the form of a written or digital exam - Project-based learning
Certain course modules will be assessed as part of an interdisciplinary project.
Types of lessons:
You will study the theory in the classroom and benefit from tutorials and professional challenges allowing you to put what you have learned into practice.
Programme duration: 815 hours over 24 months
Your teachers:
The teaching Faculty of the MSc in Digital Communication & Event Strategy is made up of industry professionals, recognised for their strong expertise in these fields.
Experiences
Challenge Créatif
Sous la forme d’un jeu d’entreprise, les étudiants résolvent en équipe des problématiques professionnelles concrètes liées à la création.
Media Challenge
En tant que consultants, les apprenants travaillent sur une problématique réelle d'entreprise et proposent une stratégie de communication et de création de supports multimédia.
Agency Challenge
organisés en tant qu'agence de communication, les apprenants sont mis en situation de compétition pour résoudre une problématique globale de communication et création.
Careers
Job opportunities after a Master of Science in event communication
Whilst all companies have specific needs depending on their strategy, their target audience or identity, they do not necessarily use the same methods. That is why there is such a variety of career opportunities in digital communication.
Below is a non-exhaustive list of professions in which you are likely to thrive.
Types of careers after studying for an MSc in Digital Communication & Event Strategy
- Event Project Manager
- Event Communication Manager
- Event Strategy Specialist
- Digital Project Coordinator
- Event Marketing Manager
- Event Communication Consultant
- Event Production Manager
- Event Community Manager
- Virtual Event Planner
EXPLORE THE DIFFERENT PROFESSIONS IN COMMUNICATION
DISCOVER THE MOST PROMISING DIGITAL CAREERS
Skills acquired during the MSc in Digital Communication & Event Strategy
- Event Communication Strategy: Developing and implementing innovative communication strategies to promote events and strengthen a company’s brand image.
- Event Planning & Organisation: Event planning, production and organisation, coordinating the teams and resources needed to ensure a successful event.
- Creation of memorable experiences: Designing unique and engaging event experiences that captivate participants and build loyalty.
- Project Management: Overseeing all stages of event creation and implementation, including budgeting, logistics, and security.
- Event Marketing: Developing targeted marketing campaigns to attract participants and create engaging experiences surrounding an event.
- New Technologies: Incorporating emerging technologies, such as Artificial Intelligence and new digital realities, to maximise the impact of an event.
- Logistics & Coordination: Practical aspects of event logistics, including partnership management, security and risk prevention.
- Digital Communication: Promoting events online, leveraging social media, and coordinating interaction with online communities.
- Corporate Social Responsibility (CSR): Incorporating responsible and ethical practices into the planning and management of an event to meet the expectations of the general public whilst respecting the environment.
- Leadership & Management: Leading and managing teams and projects, and inspiring others to achieve a common goal.
Cost of studies
Tuition Fees 2024-2025
STUDENTS FROM WITHIN THE EUROPEAN UNION*
WORK-STUDY TRACK
For the contrat de professionnalisation and contrat d'apprentissage, tuition fees are paid by the host company from the date the contract is signed.
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden
STUDENTS FROM OUTSIDE THE EUROPEAN UNION
WORK-STUDY TRACK
For the contrat de professionnalisation and contrat d'apprentissage, tuition fees are paid by the host company from the date the contract is signed.
Admission
Applications for 12 or 24 months
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50
Applications for 12 or 24 months
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50